The Botong box lunch concept emphasises the idea of serving delicious takeaway food from different countries. Representing the box lunch, the black square gives the logo a distinctive frame. The Korean, English and Chinese characters within the square symbolise the international character of the brand. In contrast to the white packaging, the logo looks particularly upmarket and high-quality. On uniforms, print-outs and online media, the brand design creates an attractive visual identity, which is to entice customers into focusing on the quality of the dishes.
Simple Project & Co, Seoul
Hyunjin Lee, Hyewon Lee
Creative Direction/Art Direction:
Simple Project & Co, Brand Marketing & Design Team, Seoul