Brand Identity

Box Café

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Box Café is part of New Zealand’s largest performing arts centre and functions as an information centre, ticketing office and venue. Inspired by theatre spot lighting, the logo is built from a series of dots, allowing for a variety of different applications:it is printed, die-cut or embossed. Extended into a visual language, the dots also form a series of symbols, which communicate the offering in a pictorial sense. The brand identity includes the signage, the staff uniform, informational materials and an advertising campaign.

  • Client:
    The Edge, Auckland
  • Design:
    Alt Group, Auckland
  • creative direction:
    Dean Poole