Poster

Boxherz

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Contrary to what many people think, boxing is not just about fighting – it is also a good work-out for the cardiovascular system. This message is focused on image and text in this impressive poster for Everlast, an internationally successful supplier of boxing equipment. The eye-catching key motif consists of two red boxing gloves that are cleverly arranged in form of a human heart. The rough structure of the background appears to be the interior of a chest, underlining the deliberately bloody appeal of the design.

Credits
  • Client:
    Pan World Brands Limited, Manchester
  • Design:
    Euro RSCG Düsseldorf
  • creative direction:
    Felix Glauner, Martin Venn
  • art direction:
    Alexandros Antoniadis
  • text:
    André Bastian
  • customer advisory service:
    Daniel Grube
  • photography:
    Alexandros Antoniadis, Jochen Kirchhof
  • agency producer:
    Detlef Stuhldreier