Poster

Boxherz

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Contrary to what many people think, boxing is not just about fighting – it is also a good work-out for the cardiovascular system. This message is focused on image and text in this impressive poster for Everlast, an internationally successful supplier of boxing equipment. The eye-catching key motif consists of two red boxing gloves that are cleverly arranged in form of a human heart. The rough structure of the background appears to be the interior of a chest, underlining the deliberately bloody appeal of the design.

Red Dot

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