Deutsche Telekom developed the “Brand Dialog” collaboration tool for the planning and management of group-wide marketing activities. It supports all Telekom employees and agencies in their daily work in the fields of communication, brand, design and media. The online platform integrates several tools in a single intuitive workflow application. It simplifies the approval of all communication materials and ensures a uniform brand presence throughout the group. In addition, the active exchange of customer insights and best practice examples guarantees better and more efficient collaboration.
Deutsche Telekom AG, Bonn, Germany
Deutsche Telekom AG
upside relationship marketing GmbH, Cologne, Germany
upside relationship marketing GmbH
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