Brands Ahead #2

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This brochure documents the study “Brands Ahead #2 – Die Zukunftsfähigkeit der Marke” (The Future Viability of the Brand). The study examines the criteria and drivers with which the future viability of brands can be analysed, operationalised and secured from the consumers’ point of view. The task of the logo as a glimpse behind the brand and the revelation of its success factor are made easily accessible thanks to a detailed typographic copy structure and a comparative depiction of statistical data. The spot colours gold and neon orange were chosen to form an eye-catching contrast.

  • Art Direction:
    Sabine Schönhaar
  • Account Management:
    Eva Klaus
  • Client:
    GREY Germany, Düsseldorf, Germany, Kantar TNS, Munich, Germany, Lebensmittel Zeitung, Frankfurt/Main, Germany
  • Design:
    GREY Germany, Düsseldorf, Germany, KW43 BRANDDESIGN, Düsseldorf, Germany
  • Creative Direction:
    Jürgen Adolph
  • Strategy:
    Jörg Aschenbrenner, GREY Germany, Hartmut Scheffler, Kantar TNS
  • Copywriting:
    Michael Draheim
  • Managing Director:
    Michael Rewald
  • Managing Director Creation:
    Prof. Rüdiger Goetz