Packaging

Bravo Oolong Tea

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The growing season and the production methods influence the aroma and flavour of tea. This is why the packaging of this Taiwanese tea collection distinguishes different tea varieties with different colours. Each colour represents the growing area, the season and the flavour. The winter tea is marked by dark amber colours representing its rich aroma, while the spring tea has a cheerful and bright colour that signifies its sweet fragrance and the spring awakening. The tea comes in light-proof individual cup portions.

Credits
  • Client:
    Green In Hand Food Bank Co., Ltd., Taipei
  • Design:
    Green In Hand Food Bank Co., Ltd., Taipei
  • creative direction:
    Yun-Yi Cheng
  • art direction:
    Chien-Te Lee