Event Design

Brazil Design Trade Fair Stand Cannes Lions 2012

Back

The aim in designing this trade fair stand was to represent Brazilian design at the Cannes Lions International Festival of Creativity 2012 in an eye-catching and attention-grabbing manner. The theme “Brazil. Unique Blend. Unique Design” was translated into a large mosaic of postcards. Each postcard worked individually, though when displayed together they formed a unique visual image depicting the country in its cultural and visual diversity. Visitors were invited to interact with the panel and thus take a “piece of Brazil” with them when heading back home.

Credits
  • Client:
    ABEDESIGN, São Paulo
  • Design:
    Greco Design, Belo Horizonte
  • creative direction:
    Gustavo Greco
  • graphic design:
    Tidé, João Corsino
  • strategic planning:
    Ellen Kiss, Anna Carolina Maccarone
  • account management:
    Laura Scofield
  • motion design:
    Ricardo Donato
  • motto:
    Lorena Marinho, Tathiana Machado