The brand design for the Brechtfestival Augsburg 2019 emerged from the examination of the theme of the current event “Ein Festival für Städtebewohner*innen” (A festival for city dwellers) – analogous to a poetry collection by Bertolt Brecht. A distinct visual language has been created showing consumer goods against a black backdrop, which represents the disposable society, oversupply and excessive consumption. The colour world visualises the black-and-white thinking which prevails in society and which Brecht criticised. The event design is work in process and emphasises the temporal dimension of creative processes such as being a writer like Brecht.
Stadt Augsburg, Brechtbüro im Kulturamt Stadt Augsburg, Germany