Graphic Design

Bricmate Design Programme

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Bricmate is a Swedish company which specialises in selling ceramic and porcelain tiles. Here the objective was to design a new corporate identity based on existing elements, with a modernisation and enhancement of brand awareness. An analysis of the old logo showed that the height of the capital letters was six times the width. Accordingly, the new logo is divided into six identical squares to symbolise ceramic tiles. The playful application of this idea allows for highly flexible implementation.

Credits
  • Client:
    Bricmate AB, Stockholm
  • Design:
    Kazakoff Design, Stockholm
  • head of marketing:
    Hans Croon
  • creative direction/concept:
    Igor Kazakov
  • graphic design:
    Igor Kazakov
  • text:
    Christer Alm