Bringing Aspirations to Life – BMW Group Annual Report 2014

Back Download

The motto of the “Views” yearbook 2014 is “Bringing Aspirations to Life”. It documents how the BMW Group is able to make personal aspirations a reality for each individual customer. Readers experience, for example, a drive through the Côte d’Azur with one of the first owners of the BMW i8. Each chapter focuses on a different brand and is characterised by distinctive design elements, large photographs and production technology highlights. Horizontally divided pages, which readers can leaf through individually, allow for a selective reading flow.

Credits
  • Client:
    BMW Group, Munich
  • Design:
    hw.design gmbh, Munich
  • Creative Direction:
    Frank Wagner, Stefan Kaderka
  • Project Management:
    Stefan Kaderka
  • Communication Design:
    Carolin Lintl
  • Artwork:
    Günter Fidrich, Martin Todt
  • Text:
    Harald Willenbrock