Bringing Aspirations to Life – BMW Group Annual Report 2014
The motto of the “Views” yearbook 2014 is “Bringing Aspirations to Life”. It documents how the BMW Group is able to make personal aspirations a reality for each individual customer. Readers experience, for example, a drive through the Côte d’Azur with one of the first owners of the BMW i8. Each chapter focuses on a different brand and is characterised by distinctive design elements, large photographs and production technology highlights. Horizontally divided pages, which readers can leaf through individually, allow for a selective reading flow.