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Bringing Aspirations to Life – BMW Group Annual Report 2014

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The strategic goal of the BMW Group is to create unique mobility experiences. Customers can configure their vehicle as they wish, bringing aspirations to life. Both the Annual Report 2014 and the accompanying “Ansichten” (“Views”) magazine have been published under this title, designed as multimedia concepts, optimised for PCs and tablets. The magazine demonstrates the facets of the BMW Group’s premium services impressively through five reports. A video trailer and an extensive photo gallery complement the interactive user experience; links to additional information provide the finishing touch.

Credits
  • Client:
    BMW Group, Munich
  • Design:
    hw.design gmbh, Munich
  • Creative Direction:
    Frank Wagner, Dirk Habenschaden
  • Art Direction:
    Julia Felzmann
  • Project Management:
    Marco Schüller
  • Programming:
    Christian Herzog, René Rothe, EQS Group AG, Munich