BSR Cleanliness Campaign „Eimer ist immer für Sie da“

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With the aim of drawing attention to the presence and importance of the 21,500 public waste bins that the waste disposal service company Berliner Stadtreinigung (BSR) provided in the city of Berlin, this ad campaign shows people in everyday situations disposing of cigarette butts, dog waste and empty take-away coffee cups. It visualises a spectacular event in which a specially designed waste-bin robot was sent to central places in Berlin. By means of a microphone and loudspeaker, the robot called “Reiner” (a German name that can be inferred to mean “cleaner”) was able to communicate directly with the target group and thus attracted considerable attention.

  • Client:
    Berliner Stadtreinigung (BSR), Berlin
  • Design:
    Peperoni Werbe- und PR-Agentur GmbH, Potsdam
  • Creative Direction:
    Jochen Kirch, Peter Eibenstein
  • Art Direction:
    Juliane Filep
  • Text:
    Katharina Kiklas, Claus Marquardt
  • Graphic Design:
    Julia Fernández