By integrating humour and optimism, this concept solved the task of creating a modern pub chain with a strong corporate presence. Conceived as an experience-oriented environment, the flexible, modular interior is inspired by the appearance of a black Budvar barrel. The interior is based on 12 key interior elements modelled on those found in classical Czech pubs. Components like beer mats, crates, beer glasses, as well as bottle and beer corks are transferred into stylised architectural details and graphic pictograms, while conical half-columns are reminiscent of a glass with beer foam.
Budweiser Budvar, N.C., České Budějovice, Czech Republic