Red Dot Design Award
Beverage Packaging

Budweiser – FIFA 2018

Budweiser – FIFA 2018 | Red Dot Design Award

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For the FIFA World Cup 2018, Budweiser created a limited edition bottle for China to be launched across 25 cities. The objective was to visually bring to life the global campaign idea “Light Up The FIFA World Cup” as a limited edition bottle and to create a true collector’s item that would excite Chinese football fans and beer drinkers alike. The solution: FIFA’s euphoric energy emanated from the Budweiser Bowtie as graphic light beams, transforming into the dominant flag colours of the eight participating countries.

Red Dot Design Award

Credits
  • Client:
    Budweiser, Shanghai, China
  • Design:
    jones knowles ritchie, Shanghai, China
  • Graphic Design:
    René Chen Yolanda Tang Woei Yang Fang