“Solving terrible problems in lovely ways” is the motto of this packaging design for pesticides. In order to reduce the fear of insects and in order to increase people’s willingness to do their own pest control, five superheroes have been created to take care of this unpopular and unloved job. The boxes of the respective products show illustrations of birds, frogs, cats, chameleons and anteaters. They are fighting mosquitoes, house flies, cockroaches, fleas and ants. The design uses bright and vibrant colours, which lend the packaging a pleasant appeal.
[Red Dot: Junior Award]
China University of Technology, Taipei City, Taiwan
Zhe-Wei Huang, Department of Visual Communication Design
China University of Technology