Building the Leading Digital Telco – Telefónica Germany Annual Report 2014
After the merger of Telefónica Deutschland and E-Plus, the annual report was presented in a magazine layout. A distinctive visual language showcases the company’s three milestones on the path to success: momentum, transformation and integration. This strategic design approach is continued conceptually in the course of the report. The graphics on the cover and inside the magazine are an artistic visualisation of the diversity, versatility and flexibility offered by the cloud as a symbol for the digital infrastructure of the future.