Burkhardt Leitner used the Euro-Shop 2011 trade fair as an opportunity to introduce two new architectural systems. With the intention to surprise the visitors in an emotional way, the architecture of the trade fair stand employs a design which encourages creativity. The modular systems were declared a creative playground so they could develop their atmospheric potential. In line with the brand-defining functionality, sparse, simple construction elements contrasted tongue-in-cheek, ornamental details.