The goal in developing the brand identity for the newly founded cooperative association for children of the Elbe Housing Association (BVE) was to create a vibrant world for the young members. The design is aimed at inviting the next generation to engage actively in the configuration of housing and living spaces. Therefore, a colourful parallel world has been created, consisting of a number of imaginative characters, with clear reference to the real lives of children residing in the BVE districts. The brand identity is based on the formally consistent, clear appearance of the company’s corporate design.
BVE Bauverein der Elbgemeinden eG, Hamburg
EIGA Design, Hamburg; Thomas Kappes, Hamburg
Elisabeth Plass, Henning Otto, EIGA Design
Jutta Regenhardt, Josefine Freund, Madeleine Kahl, Thomas Kappes