Red Dot Design Award
Food Packaging

C by B

C by B | Red Dot Design Award

Back Download

C by B is a chocolate range by the Brazilian confectionery store Brigaderia. Each packaging is designed with a different combination of black and white vintage style drawings together with simple, yet boldly coloured graphic elements. This creates a visual play with different aesthetic styles, which at first might seem dissonant, but as the contrasting drawings and graphics interact, they tell a story together. The logo is also part of this imagery and featured on all packaging materials.

Red Dot Design Award

  • Client:
    Brigaderia, São Paulo
  • Design:
    Casa Rex, São Paulo
  • Art Direction:
    Gustavo Piqueira
  • Graphic Design:
    Gustavo Piqueira, Samia Jacintho, Danilo Helvadjian
  • Design Assistance:
    Marcio Takeda, Marcela Souza
C by B | Red Dot Design Award