The visual identity of Café Slow is a commitment to deceleration. Spending time at the café is to provide patrons with a time of relaxation during a hectic daily life. The discrete brand design is reduced to an elegant black-and-white contrast. In combination with flowing lines the varied means of communication have a calming effect. Recurrent graphic elements give the comprehensive interior design of the café a consistent look. Large-format signs with abstract illustrations encourage passers-by to take a break.