Coffee grounds are a resource with enormous heating value, which is why the Swiss company Cafuego has developed a process to create fuel from this resource. Recycled coffee grounds are thus available in the form of pellets for heating and briquettes for fireplaces or barbecues. The simple packaging design combines fresh colours with a deep coffee brown. Distinctive lettering in the two most prominent national languages informs the consumer about product benefits while enhancing the appearance of this ecologically friendly lifestyle product.