Red Dot Design Award
Brand Identity


Camouflaged | Red Dot Design Award

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Camouflaged is a design-oriented clothing brand which showcases experimental collections using high-quality yarns and fabrics. The purpose of the brand identity is to imprint the brand in the memory of consumers who crave for distinctive individuality. The initial “C”, which resembles a metal chain tweed, is the emblem of Camouflaged and reflects its motifs of extraordinary style. Consumers can experience the characteristic brand identity in various forms, including as a logo printed on the clothing. The brand aims to receive exposure in multiple media in order to promote not only fashion but also various accessories and its identity.

Red Dot Design Award

  • Client:
    Camouflaged, Seoul, South Korea
  • Design:
    Kornerstone Creative, Seoul, South Korea
  • Creative Direction:
    Jin-Ho Choi Younghwa Kim
  • Graphic Design:
    Jin-Ho Choi
  • Technical Direction:
    Yeji Kim
  • Editorial Work:
    So-Hee Song
  • Head of Marketing:
    Alexander Morel
Camouflaged | Red Dot Design Award
Camouflaged | Red Dot Design Award
Camouflaged | Red Dot Design Award