Wax-print fabrics form an essential part of West and Central African culture. This campaign was inspired by the distinctive patterns and colours characteristic of these cultures and has reinterpreted them to design a four-part wallpaper collection for Hurter Designers Tapeten. The traditional African style is contrasted with computer-generated design elements to lend the collection a dazzling effect and create an exciting setting. Complemented by three imaginatively clothed figures wearing masks, the richly detailed patterns aim to lead the beholder right back to where everything began: Africa.
Mettler + Clark, Zurich – Cape Town
Hurter Designers Tapeten