Beverage Packaging

Campules Wine Series

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The Campules wine series shows how a wine can reveal its personality through a humorous label design: the key visual combines the sketch of a wine glass with a striking head, whose different hair styles emphasise the colour of each wine variety. Through the charming use of a press cut of the label, the white wine becomes “La Rubia” (The Blonde), the rosé “La Pelirroja” (The Redhead) and the red wine “El Moreno” (The Brunette). The product name is cleverly positioned as eyes and mouth of the “wine face”. This unpretentious packaging design is well suited for international marketing.

Credits
  • Client:
    Bodegas La Purísima, Yecla (Murcia)
  • Design:
    Ruska, Martín, Associates, Berlin
  • Creative Direction:
    Francisca Martín
  • Art Direction:
    Francisca Martín, Franziska Böttcher
  • Graphic Design:
    Franziska Böttcher