Red Dot Design Award
Microsite

Canyon Torque

Canyon Torque | Red Dot Design Award

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As the gravity scene stands for a special subculture of sporting extremists, it has been intentionally decided for the presentation of the new Torque enduro bike to let it break boundaries in user experience as well. The microsite offers explorative access to content for discovery. The triad “unruly. unbound. unreal.” arouses curiosity and introduces the different divisions and central features to be explored, presented in a fascinating way by stars of the scene. So at the end of a wild ride through the site there is no longer any doubt about the bolide’s sportiness and versatility.

Red Dot Design Award

Credits
  • Client:
    Canyon Bicycles GmbH, Koblenz, Germany
  • Design:
    wysiwyg* software design, Düsseldorf, Germany
Canyon Torque | Red Dot Design Award