Brand Design


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The title of this graduation exhibition focuses on a term which in the sense of “absorption capacity” and “expertise” is crucial for the design process. The series visualises creative minds, who absorb ideas, criticism and advice, as containers – partially drawn, partially folded. Hand-drawn ink drawings, various textures and objects reveal the individual artistic approach of the project. As in a jigsaw puzzle, the individual elements interconnect to a visual identity of highly graphical as well as haptic quality.

[Red Dot: Junior Award]
  • Design:
    Yi-Ting Hsu, Shih-Feng Chao, Chia-Jou Lin, Pei-Zhen Li, Yu-Wen Huang, Cheng Shiu University
  • University:
    Cheng Shiu University, Kaohsiung City, Taiwan
  • Supervising Professor:
    Yueh-Hsing Lai, Yu-Jin Lin, Shou-Che Wu