This mobile phone is extremely thin, having only the size of a business card. The display uses e-paper technology. By this means, it not only saves energy but also realises miniaturisation. The colours have been chosen to give the impression of e-paper, on which the display characters appear to float. Its compact form makes it attractive, above all, for early adopters and business users.
Statement by the Jury
With its surprisingly small dimensions and its sophisticated aesthetics the Card Phone KY-01L fascinates the user.
KYOCERA Corporation, Kyoto, Japan
NTT DOCOMO, Inc., Product Department, Design Management Section, Tokyo, Japan