Red Dot Design Award
Pictogram System

Carola Petri Jewellery Design

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This constitutive series of pictograms was developed for a jewellery designer, whose works feature a purist, elegant appeal. The reduced design language of the logo corresponds to the geometric design of her jewellery: the brandmark, which depicts the portrait of the designer Carola Petri, is composed of basic rectangular and circular forms. In addition, a pictogram system was developed to categorise the individual jewellery pieces. Further pictograms were designed in the same reduced style to provide customers with information and orientation.

Red Dot Design Award

  • Client:
    Carola Petri Schmuckgestaltung, Grevenbroich
  • Design:
    Lockstoff Design GmbH, Grevenbroich
  • Creative Direction:
    Susanne Coenen, Nicole Slink
  • Graphic Design:
    Stephanie Marniok, Katja Kleefeld
  • Photography:
    Markus Bullik