Red Dot Design Award
Pictogram System

Carola Petri Jewellery Design

Back Download

This constitutive series of pictograms was developed for a jewellery designer, whose works feature a purist, elegant appeal. The reduced design language of the logo corresponds to the geometric design of her jewellery: the brandmark, which depicts the portrait of the designer Carola Petri, is composed of basic rectangular and circular forms. In addition, a pictogram system was developed to categorise the individual jewellery pieces. Further pictograms were designed in the same reduced style to provide customers with information and orientation.

Red Dot Design Award

Credits
  • Client:
    Carola Petri Schmuckgestaltung, Grevenbroich
  • Design:
    Lockstoff Design GmbH, Grevenbroich
  • Creative Direction:
    Susanne Coenen, Nicole Slink
  • Graphic Design:
    Stephanie Marniok, Katja Kleefeld
  • Photography:
    Markus Bullik