Web Special

Caté

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Caté is a soft drink made from the coffee berry. The web special takes users on a journey to the very beginning of the production of this drink. While scrolling down the page, they learn about every production step in reverse – from soft drink to coffee farm. The storytelling conveys the core characteristics of the company – being fair, ecological and sustainable – in a playful manner. The animated drawings feature colours that match the brand’s corporate design and fit perfectly with the whole vibe of this drink.

Credits
  • Art Direction/Illustration:
    Christopher Ernst, Ernst GmbH
  • Client:
    Caté goods GmbH, Hamburg, Germany
  • Design:
    melting elements gmbh, Hamburg, Germany, Ernst GmbH, Hamburg, Germany
  • Digital Concept/User Experience Design:
    Boris Juhl, melting elements gmbh
  • Web Development:
    Till Schweneker, melting elements gmbh