Caté is a soft drink made from the coffee berry. The web special takes users on a journey to the very beginning of the production of this drink. While scrolling down the page, they learn about every production step in reverse – from soft drink to coffee farm. The storytelling conveys the core characteristics of the company – being fair, ecological and sustainable – in a playful manner. The animated drawings feature colours that match the brand’s corporate design and fit perfectly with the whole vibe of this drink.
Christopher Ernst, Ernst GmbH
Caté goods GmbH, Hamburg, Germany
melting elements gmbh, Hamburg, Germany, Ernst GmbH, Hamburg, Germany