Cenpura is a 100 per cent quality organic dog food. To emphasise its close relation to nature and life, in its corporate identity a tree is used as a key design element. All other key features of the brand are represented in illustrations; the persons and dogs depicted form a harmonious symbiosis with the natural world. The illustrations are hand-drawn in ink – also to highlight the craftsmanship of the animal food production. The colour choice reflects the fundamental elements of the earth: water, air, plants and soil.