Cereal Code: is a full meal for those in a hurry. The customer chooses a cereal combination at a vending machine and receives the desired components, that is milk, yoghurt, cereal, and toppings, in a special two-part package. The brand name is a play on the words “cereal” and “serial”, whereas the blank in the logo unmistakably communicates that the choice of the product is typically made by using a code. Bright colours and dynamic patterns on the boxes and in the web design express the vigour of the brand.
[Red Dot: Junior Award]
Eunbi Yun, Jinsol Lee, Hyeona Lee, Seoul, South Korea
SCAD Savannah College of Art and Design, Savannah, Georgia, USA