Red Dot Design Award
Promotional Posters

CGTN – China Global Television Network

CGTN – China Global Television Network | Red Dot Design Award

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These posters have been designed as part of a relaunch for the Chinese channel CGTN (China Global Television Network). Aiming to present more perspectives from throughout China and other countries, the creative approach illustrates a unique angle of various cultures, natural landscapes and symbolic animals in the targeted markets, such as Australia, France and Germany. The design visualises this “Difference” by using varying colours, along with the technique of positive and negative space showing symbolic animals.

Red Dot Design Award

Credits
  • Client:
    China Global Television Network Corporation, Beijing, China
  • Design:
    Dongdao Creative Branding Group, Beijing, China
CGTN – China Global Television Network | Red Dot Design Award
CGTN – China Global Television Network | Red Dot Design Award