Red Dot Design Award
Packaging

Cha Tzu Tang Naturally Smooth Series

Cha Tzu Tang  Naturally Smooth Series | Red Dot Design Award

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In view of the brand Cha Tzu Tang’s dedication to farming and environmental protection, this packaging design is characterised by a natural smoothness. A series of artfully drawn motifs adorns the cardboard packaging, while the products are highly regarded thanks to the exclusive images. The packaging materials are made of plain grey cardboard and black-and-white screen printing to highlight the layers of the print production process, which illustrates the brand’s focus on nature. Ribbons in harmonious, earthy colours complete the elegant look of the box.

Red Dot Design Award

Credits
  • Design:
    Victor Branding Design Corp., Taichung City
  • Client:
    Orientea Enterprise Co., Ltd., New Taipei City
Cha Tzu Tang  Naturally Smooth Series | Red Dot Design Award