Promotional Posters

Chengdu Subway

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The City of Chengdu is a historical place and the financial centre of western China. To promote the uniqueness of Chengdu, the poster series was displayed on the number 10 underground line. Its design is determined by four featured elements, panda, covered tea, hotpot, “Wide and Narrow Alleys”, which represent typical cultural characteristics of the city. With abstract and colourful illustrations, these posters convey, in combination with the depiction of famous sights, an attractive, open and friendly image of the city; this corresponds to the claim: Chengdu is waiting for you.

Credits
  • Client:
    Chengdu Transit Railway Company, Chengdu, China
  • Design:
    Dongdao Creative Branding Group, Beijing, China