Red Dot Design Award
Poster Series

China / Italy / Ecuador Poster Design Biennale 2017

China / Italy / Ecuador Poster Design Biennale 2017 | Red Dot Design Award

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This series of posters for the China /  Italy / Ecuador Poster Design Biennale is inspired by the first letter of the English name of each involved country. Staggered lines represent the collisions and exchanges between cultures of the different lands in this exhibition. The idea was to use the initial letters of the English words and combine them with the concept of visualising an appearing “wind”. The changing curve represents the flow and spread of the “wind”, while the “wind” of the different forms of blending and staggering aims to represent collisions and exchanges.

Red Dot Design Award

Credits
  • Client:
    Jiangnan University School of Design Regional Visual Design Culture Research Team, Wuxi, China
  • Design:
    SoFeng Design Studio, Suzhou, China
  • Creative Direction:
    Sha Feng
  • Graphic Design:
    Han Liu
  • Digital Concept:
    Jiayi Lu
  • Text:
    Jiaqi Cao
China / Italy / Ecuador Poster Design Biennale 2017 | Red Dot Design Award
China / Italy / Ecuador Poster Design Biennale 2017 | Red Dot Design Award