Pictogram System

Chinese Zodiac Calendar Typography

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This typographic work is based on the idea of “re-pictographing” modern Chinese characters for the twelve signs of the Chinese zodiac. Reference points for this strategy are pictograms of the ancient oracle bone script. By integrating pictographic elements in the strokes of modern characters, the design strives for a synthesis of both writing systems. Completed by juxtaposed areas of colour, the result is a symbolic sign language which transcends conventional borders and radiates a sense of balance.

[Red Dot: Junior Award]
Credits
  • Design:
    Yuan Gao, Shanghai Jiao Tong University
  • University:
    Shanghai Jiao Tong University, Shanghai, China
  • Supervising Professor:
    Wei Wang