Chocolat Aeschbach – Launch of a new chocolate range
Launching a new chocolate range with eight different flavours was the design focus of this adaptable packaging concept, which includes a colour-coding scheme. With the objective being to develop an authentic, personal premium appearance, the design idea of a love letter to gourmets was created. In its sophisticated colour composition, the chocolate – which appears to be enclosed in a sealed envelope – appeals to a wide target audience. Not only the embossed seal but also the curved, golden typography lend this product a quality of preciousness.