Its unusual design concept makes this packaging stand out. Not only does it show an illustration of the kitchen utensil contained in each box, it also features a colour image of a food with which it is used. The packaging of a knife, for instance, shows an onion. When opening the packaging, the illustration is separated in half which has the aim of evoking associations with cooking. An illustration on the inside of the packaging indicates the result of using the utensil; in the case of a knife, it is chopped onions.
Dongduk Women’s University, Seoul Korean Bible University, Seoul Hansei University, Gunpo
Yeji Jung, Anyang City, Gyeonggi Province Hyosin Kim, Seoul Kyung Lee, Anyang City, Gyeonggi Province