Red Dot Design Award
Packaging

Christmas Lights

Christmas Lights | Red Dot Design Award

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This packaging for Christmas lights is marked by a charming aesthetic based on a multifunctional design. The series of mini LED lights comprises three iconic symbols: a snowman, a snowflake and a Christmas tree. A demo board on the top of the package not only demonstrates the shape of the light bulbs on each string; it also serves as a tree ornament when the user removes it from the package. In addition, there is a “try-me function” that invites interaction with the product, providing delightful experiences.

Red Dot Design Award

Credits
  • Client:
    Test Rite Group, Shenzhen, China
  • Design:
    Test Rite Group, Shenzhen, China
  • Creative Direction:
    Wen-Hsiang Wei
  • Art Direction:
    Ming-Chien Chen
  • Concept:
    Jinhua Tao
  • Graphic Design:
    Lu Lu
  • Artwork:
    Luoya Yuan
Christmas Lights | Red Dot Design Award