Publishing & Print Media

Christmas Mailing Red Dot Poster

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The defining feature of the 2013 Mutabor Christmas mailing is the “Red Dot: Agency of the Year 2013” accolade. As a gesture of appreciation for all customers, employees and partners, a poster motif composed entirely of red dots was designed and distributed to them. The highlight of the poster is that when the viewer approaches it, the names of all the “Mutaborians” from the agency’s 15-year history emerge from the sea of red dots. When viewed from a distance, the dots with names on them form the letter “M” for “Mutabor”.

Credits
  • Client:
    Mutabor Design GmbH, Hamburg
  • Design:
    Mutabor Design GmbH, Hamburg
  • Creative Direction:
    Paul Neulinger
  • Art Direction:
    Jan Hartwig
  • Final Artwork:
    Susanne Weber