editorial

Christmas Tree Card

Back

True to the motto “Big ideas come out of big pencils”, the striking design of this Christmas card focuses on the logo of the Leo Burnett agency: the Big Black Pencil. The playful symbiosis of pencil and Christmas tree on the front surprises the addressee, creating curiosity and forming a harmonious visual balance with the distinctive corporate identity of the sender. This impression is further underlined by the use of high-grade paper. The unobtrusive layout of the text leaves enough space for personal words.

Credits
  • Client:
    Leo Burnett GmbH, Frankfurt/Main
  • Design:
    Leo Burnett GmbH, Frankfurt/Main
  • chief creative officer:
    Andreas Pauli
  • creative direction:
    Hans-Jürgen Kämmerer
  • art direction:
    Bjørnar Thorsen
  • illustration:
    Walter Pepperle