True to the motto “Big ideas come out of big pencils”, the striking design of this Christmas card focuses on the logo of the Leo Burnett agency: the Big Black Pencil. The playful symbiosis of pencil and Christmas tree on the front surprises the addressee, creating curiosity and forming a harmonious visual balance with the distinctive corporate identity of the sender. This impression is further underlined by the use of high-grade paper. The unobtrusive layout of the text leaves enough space for personal words.