The Chuan Li Blacksmith Shop has a history of more than 200 years. However, the old craftsmanship of blacksmithing is gradually fading. Therefore, a new brand and packaging design has been developed for the shop’s forged knives. While the name was changed into Chuan Li Handmade Blacksmith Shop in order to emphasise the character of craftsmanship, the packaging now consists of a wooden stand for one knife. The two outer packages show illustrations of Yuejin Port and impressions of blacksmiths at work, which tell the story of the old art of forging. The colour concept in black and white is complemented by golden highlights.
[Red Dot: Junior Award]
Tainan University of Technology, Tainan, Taiwan
Ching-Yin Hsieh, Tainan University of Technology