Red Dot Design Award

Clarity – METRO GROUP Annual Report 2015/2016

Clarity – METRO GROUP Annual Report 2015/2016 | Red Dot Design Award

Back Download

“Klarheit” (Clarity), the all encompassing theme of METRO GROUP’s annual report 2015/2016, sums up what is important for the group in the face of its planned division into two independent companies. Its design reveals possible facets of the topic using portraits of extraordinary people who are united by one trait: the uncompromising clarity of their actions. The printed condensed report was published in two different versions. Their colour scheme, in particular the highlighting of the photographs of the board, refers to the planned division of the group. Along with the full version of the annual report the publication is also accessible online and convinces with its strong authentic images and concise texts.

Red Dot Design Award

Credits
  • Art Direction:
    Mursal Nasr
  • Account Management:
    Beate Flamm
  • Client:
    METRO AG, Düsseldorf, Germany
  • Design:
    STRICHPUNKT DESIGN, Stuttgart/Berlin, Germany
  • Text:
    Ketchum Pleon
  • Photography:
    Urbal Zintel
  • Creative Direction:
    Tobias Nusser
  • Film:
    Bastian Beuttel
Clarity – METRO GROUP Annual Report 2015/2016 | Red Dot Design Award
Clarity – METRO GROUP Annual Report 2015/2016 | Red Dot Design Award
Clarity – METRO GROUP Annual Report 2015/2016 | Red Dot Design Award
Clarity – METRO GROUP Annual Report 2015/2016 | Red Dot Design Award
Clarity – METRO GROUP Annual Report 2015/2016 | Red Dot Design Award