The specially developed ClicFit connection allows for periodic replacement of the brush head while keeping the long-lasting high-quality handle. The Clic toothbrush shows an elegant and plain design, matte black and chrome-coloured surfaces give it a refined appearance. With a fine balance of weights, the toothbrush lies comfortably in the hand. Thanks to the weight balance, it furthermore always rests on its backside and keeps the brush head upright. Attached to the magnetic wall holder, the toothbrush renders a virtually floating impression.
Statement by the Jury
The design of the Clic toothbrush combines functionality with sustainable handling of materials and an elegant appearance at a high level.
Procter & Gamble Service GmbH, Kronberg im Taunus, Germany
Oral Care Design Team, Kronberg im Taunus, Germany