Sustainable beauty is the key brand value the South Korean Clinic Kimdamhui wants to convey. From the logo to every other element, the brand design visualises a high degree of quality aesthetics. Delicate pastel hues emphasise the elegant appearance. The openings in the logo font and spaces in the arrangement reveal the clinic’s pursuit of room for health and beauty. Each element has its own texture, and every material has a different logotype. Sustainability can also be experienced in everyday life at the clinic: the use, for instance, of sustainable instead of disposable materials. By receiving woven hemp pouches and wrapping cloths instead of paper and plastic bags, users experience an authentic brand identity.