Poster Campaign

Closed for Inventory

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The poster campaign for the Berliner Philharmoniker orchestra interprets the summer break the musicians take between June and the start of the new season in September as a moment for taking inventory – just as retailers do when they close for a period of time. Accordingly, everything that characterises the orchestra and its concert venue is submitted to a fictitious evaluation and photographed. The outcome is a series of posters that depict either individual instruments over the entire expanse of the poster or show all the violins together, all the musicians, all the microphones, or the tables and chairs in the foyer. And they are always presented in rank and file, photographed with the same objective style without distinction, as is right and proper for an inventory. At the same time, this also accentuates the objects, likewise without distinction, and gives them the aura of a work of art. The resulting campaign attracted a good deal of attention due to the great variety of different motifs, which are nonetheless identifiable as being part of the same original concept.

Statement by the Jury

The idea of taking inventory is an excellent opportunity not only to use the free summer period to communicate with the people of Berlin and visitors to the city, but also to convey and demonstrate what the Berliner Philharmoniker orchestra has to offer. The execution of the clearly arranged instruments, the musicians or the objects is outstanding and results in a design that is as consistent as it is aesthetically appealing.

Credits
  • Client:
    Berliner Philharmonie gGmbH, Berlin
  • Director:
    Martin Hoffmann
  • Marketing Director:
    Natalie Schwarz
  • Design:
    Scholz & Friends
  • Chief Creative Officer:
    Matthias Spaetgens, Robert Krause
  • Creative Direction:
    Philipp Weber, Michael Winterhagen
  • Art Direction:
    Timo Glosemeyer, Philipp Weber
  • Text:
    Felix John
  • Graphic Design:
    Cedric Soltani
  • Account Management:
    Kirsten Emmerich
  • Photography:
    Heribert Schindler, Hamburg
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