Beverage Packaging

Coca-Cola Sochi 2014 Olympic Winter Games

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With the aim of promoting Coca-Cola at the Sochi 2014 Olympic Winter Games, a packaging design was created that clearly communicated partnership with the Olympic Games but also distinctly originated from Coca-Cola. The packaging design unites the Dynamic Ribbon with poses by the winter athletes: radiating lines echo the ribbon and are transformed into the shape of an athlete, thus conveying a sense of speed and motion. The motifs were featured on packaging, in-store displays and merchandise.

Credits
  • Client:
    The Coca-Cola Company North America, Atlanta
  • Design:
    Turner Duckworth, London/San Francisco
  • Creative Direction:
    David Turner, Bruce Duckworth, Sarah Moffat
  • Design Director:
    Brian Steele
  • Graphic Design:
    Brian Steele, Melissa Chavez
  • Illustration:
    Thomas Hennessy