Red Dot Design Award
Beverage Packaging

Coca-Cola Summer 2013

Coca-Cola Summer 2013 | Red Dot Design Award

Back Download

The Coca-Cola Summer 2013 campaign inspired families to engage in outdoor activities and featured six different can designs. By activating the traditional Dynamic Ribbon, the packaging was transformed into graphic representations of the joys of summer – a surfer riding a wave, a water-rafting adventure, a family road trip, a rollercoaster and a baseball player throwing a ball. The motifs were featured on packaging, in-store displays and summer premiums such as T-shirts, beach towels and kites. The packaging design also appeared on can packs, 2-litre bottles, 1.25-litre bottles, 20-ounce bottles and the 7.5-ounce mini-sleek can.

Red Dot Design Award

  • Client:
    The Coca-Cola Company North America, Atlanta
  • Design:
    Turner Duckworth, London/San Francisco
  • Creative Direction:
    David Turner, Bruce Duckworth, Sarah Moffat
  • Design Director:
    Chris Garvey
  • Graphic Design:
    Josh Michels, Brian Labus
Coca-Cola Summer 2013 | Red Dot Design Award